Mindbloom is one of a handful of private therapy practices that offers ketamine treatment for depression, PTSD, and other experiences of poor mental health. But as the money floods into psychedelics and it gains more mainstream acceptance, navigating the practice with sensitivity will be key.

Dr. Bonner’s Soap Company is offering its employees ketamine-assisted therapy in a commitment to both the mental health of workers and advocacy for psychedelics to become more mainstream, with the therapeutic potential of these drugs leading them to become part of self-improvement movements.

Psychedelics are entering the mainstream, with everyone from Gwyneth Paltrow to Silicon Valley tech bros dabbling with mushrooms. But these experiences aren’t especially accessible, and as more people seek release, a start-up called Lumenate may hold the answer: an app-induced trip.

Mushrooms are having a moment, popping up in everything from supplements to food items to skincare. As the wellness sector continues to boom in the wake of the pandemic, how can brands harness the ‘health halo’ surrounding fungi and help people integrate them into self-care rituals?