Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

The pandemic has exacerbated and highlighted social inequalities, with Black and minority groups being hit hardest. With maternity care a key area of inequality in health, Five X More strives to improve Black women’s maternity experience and reduce disproportionate mortality rates.

COVID-19 hit America’s Latinx population hard, and despite being one of the fastest-growing ethnic groups, they’ve been underrepresented in both clinical trials and rollout campaigns for the vaccine. So, how can brands in the pharma/healthcare space better accommodate these audiences?

The Instagram account @SickSadGirlz was launched with one aim: to give a voice to sick or sad women around the world, often telling the stories of those with invisible illnesses. It's an example of how social media has transformed the way individuals can connect and seek support.

Healthcare needs for the LGBTQ+ community have been largely overlooked in the US. Folx, a company that provides plans, advice, and information, is one of a new breed of healthcare services that are using digital platforms to address the needs of marginalized communities.