Aware of hidden agendas, people no longer believe in the possibility of absolute truth or complete transparency from institutions, public figures, and individuals. Yet they are still drawn to honesty, integrity, and – at times – even vulnerability, which they expect from peers and brands alike.

Brazil’s Superior Electoral Court has partnered with WhatsApp to ban fake news and misinformation in the lead-up to the October 2022 presidential election. For brands looking to build trust, openness and honesty are great ways to strengthen a brand’s bond with its audience.

Details of Mark Zuckerberg's plan to boost his company’s image makes for risky reading: flood people’s news feeds with pro-Facebook content. For an industry losing ground due to issues of trust, especially with Gen Zers, the strategy detailed in this leaked proposal is unlikely to have its desired outcome.

Whether it’s hacks or leaks, data privacy is the issue of the day. Many say they are concerned about their information online, but what will they share and what do they expect in return? Canvas8 spoke to seven Americans to find out what they’re willing to share about themselves and with whom.

With trust in big tech dwindling, people are looking for services that protect them from external surveillance. And as governments crack down on protest, new forms of digital democracy are emerging. Fully encrypted messaging app Signal is winning trust by giving back power to users.