In the face of economic crises, climate anxieties, and global wars, people are seeking solace through connection. They want to be sure someone will hold their hand in the face of hardship. As a result, they have higher expectations of care and understanding from interactions with brands, social systems, and p...

Salisbury has placed 'happy chat benches' within its city centre to tackle loneliness and boost wellbeing. With loneliness further exacerbated by COVID-19 restrictions and virtual contact, there's an opportunity for brands to create safe opportunities for seniors to socialise IRL.

The Office for National Statistics in the UK has uncovered evidence that Britons are, perhaps unsurprisingly, lonelier than they were in spring 2020. After months of lockdowns and social restrictions, brands that strive to keep people connected against all odds have become vital lifelines.

Eating together is a central facet of human social behavior, but the pandemic has kept many Americans apart at mealtimes. With eating spaces at home being repurposed as offices and classrooms, is this the end of the dining room? Or will people start to entertain again as the world opens up?

The physical restrictions imposed during the pandemic caused the digital divide between generations to close drastically as Boomers turned to tech in their droves. But how exactly have they been using digital tools to entertain themselves, connect with loved ones, and maintain their wellbeing?