The past decade has seen political polarisation – accelerated by social media’s filter bubbles and echo chambers – deepen and mutate. An ominous era of a polycrisis has shattered any remaining societal consensus. Meanwhile, powerful anti-establishment voices have stepped into the void.

Natalie Wynn, aka ContraPoints, is a Gen Y YouTuber, political provocateuse, and video-essayist who tackles cancel culture and alt-right with theatrical esthetic, dark humor, and philosophy. Her videos are aimed at politically curious audiences seeking to move beyond partisan echo chambers.

Dubbed ‘Crossfirefor Gen Yers',Breaking Pointswith Krystal and Saagarhas become a top political podcast on Spotify. Its anti-establishment, populist approach has attracted a large audience that's dissatisfied with mainstream news media and the economic agenda of the two major parties.

‘Woke’ has become a mainstream yet divisive buzzword in culture, used as both an attack and a compliment, depending on political context. But research reveals that, more often than not, the term adds a layer of confusion to conversations, with most Britons not actually sure what it means.

The pandemic, the Trump presidency, and lingering anxieties associated with globalization have ignited a realignment on the American Right. But how exactly are economic and cultural shifts reshaping the Republican Party? What do these voters value, and how can brands speak to their concerns?