The pandemic, the Trump presidency, and lingering anxieties associated with globalization have ignited a realignment on the American Right. But how exactly are economic and cultural shifts reshaping the Republican Party? What do these voters value, and how can brands speak to their concerns?
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Zaid Jilani is a journalist and consultant who has previously worked for UC Berkeley's Greater Good Science Center, The Intercept, and the Center for American Progress. He has written on economic populism, class politics, and political polarization for The Guardian, The New York Times, Newsweek, and Quillette.
Dr. John Russo is a visiting researcher at the Kalmanovitz Initiative for Labor and the Working Poor at Georgetown University. He was previously a professor of management and coordinator of the Labor Studies Program in the Williamson College of Business Administration at Youngstown State University. He has written widely on labor and social issues and is recognized as a national expert on labor unions, work, and working-class politics.
Tom Novak is a senior behavioral analyst at Canvas8. After completing his second master's degree in cultural sociology at LSE, he was drawn to cultural insight. Tom has conducted qualitative and ethnographic research from the plazas of Santiago to Coventry's suburbs. In his spare time, he can be seen rowing down the Thames or world-building around feminist science fiction.
