With costs racking up in the wake of the pandemic, young people continue to face an age-old problem: how to better manage their money. Swedish start-up Anyfin enables Gen Zers and Yers to consolidate, refinance, and get ahead of their sources of debt, helping them get back in the black.

Brands from the financial industry are partnering up with influencers to tap into the growth in demand for personal finance content and investment app activity that occurred during the pandemic. Doing so is helping them make finance more accessible to Gen Yers and Zers.

Feelings of shame around debt and a lack of engagement from traditional institutions have long hindered financial discussions among women. Gen Y ‘finfluencers’ are changing this status quo, using their social media savvy and relatability to improve their followers’ relationships with money.

Retail trading in Indonesia surged in 2021, with young investors drawn in by the promise of overnight wealth. Influencers are capitalising on this trading boom by plugging stocks and dealing out trading advice, but does social media hype risk endangering people’s financial resilience?