As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

Conversations about sustainability are no longer enough. As it becomes all but certain that global heating will increase beyond the 1.5°C of the Paris Agreement, the effects of climate change are already a reality for many communities worldwide. People are not only sensing the urgency of the matter but are re...

As governments clamp down on combustion engines, the auto industry is under pressure to shift to EVs. Honda’s shrewd move to partner with Sony is tapping this sense of urgency by prioritising credible electrical energy, spotlighting an opportunity for other tech brands to look to the EV market.

Australians are interested in switching up their travel habits to help the environment, but they’re lacking the knowledge to enable them to make that happen. As people become more aware of the impact their lifestyles have on the environment, they'll look to brands that make travel more guilt-free.

From cancelled gigs to delayed album releases, the pandemic has been devastating for musicians. Bandcamp, an online discovery storefront, led the way with an ‘artist-first’, multi-channel approach to music consumption – emerging as a solution to grievances within the industry.

As American consumers become increasingly aware of greenwashing and global supply chains, a new skepticism is growing around what sustainability means. Today, new EPR regulations are challenging businesses to be more transparent about their impact, while individuals are holding brands to account.