Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

Patagonia has announced various measures to help improve voting accessibility in the 2020 US general election. With the brand known for its political activism, its continued dialogue with important issues will likely resonate as consumers increasingly look to brands to take a stand.

In May 2021, social media and camera company Snap announced the release of its latest product, Spectacles 4 – a move that reaffirms its commitment to making the AR experience more seamless and intuitive, ultimately enabling the virtual world to better merge with the physical.

Dismissed as creepy at best and dangerous at worst, Snapchat’s Snap Map enables users to share their real-time locations. Although the feature was universally panned, it’s been instrumental in documenting social unrest and helping protesters organize without relying on media.

A voté is tackling high abstention rates among Gen Zers ahead of the April 2022 presidential election in partnership with Tinder and Meta. With outdated paperwork and comms increasing the risk of abstention, the NGO is working to engage with them where they spend a lot of their time – social media.