The pandemic pressed the fast forward button on the evolution of workouts, with consumers expecting more and more from their devices. The future workout brings new opportunities to bring VR to a mainstream audience, and forces established brands to embrace the future of fitness in the metaverse.

Research from PureGym has found that interest in alternate forms of exercise is set to increase in 2022, as individuals move away from pandemic-imposed and traditional forms of exercise and are taking an increased interest in incorporating fitness into their daily lives through fun or convenience.

Fitness and lifestyle brand Peloton is looking to add video games to its in-app exercise modes. By introducing gamification, the at-home exercise bike hopes to solve motivational issues, as well as keep the platform attractive as options for exercise begin to open up post-pandemic.

Combining gaming, community, and fitness, Zwift is a VR-enhanced cycling program that lets people sweat together from the safety of their own homes. As at-home fitness continues to gain traction, gamification is creating a new landscape of exercise built on fun and virtual interaction.