Why are Gen Zers lying down instead of going to work? What’s making older adults feel disenfranchised? And why are Gen Yers seeking out green relief in their everyday lives? Our China Cultural Snapshot explores the key behaviours shaping the nation in 2022.

Expected to open in 2024, sports brand ANTA has announced the world’s first FILA branded hotel – FILA HOUSE Shanghai. With luxury brands expected to deliver beyond their physical products, the amalgamation of athleisure and lifestyle is likely to resonate with young status seekers in China.

The Alibaba-owned Freshippo supermarkets are transforming the grocery shopping experience in China into one that’s truly seamless and omnichannel. In doing so, these stores are responding to the changing habits and expectations of post-pandemic Chinese grocery shoppers.

Struggling to deal with many of the pressures and quickening pace of modern city life, young Chinese urbanites are taking comfort in gardening projects. From growing vegetables to creating balcony gardens, they're looking for ways to integrate green-fingered leisure into their lives.