Speed and convenience have become the consumer norm. Since the COVID-19 pandemic, when people worldwide were introduced to instant access to goods and services via apps and digital platforms, the supply and demand considerably grew and splintered. The 'I need it now' culture shows no signs of slowing down, ye...

With over 9.4 billion views on TikTok, ‘What I eat in a day’ videos are a social media phenomenon. These short clips offer a glimpse into the diverse eating habits of people around the world and are generally fun, but what risks do they pose? And how can brands tap into the power of eat-fluencers?

Because of the pandemic, many people have gotten more comfortable ordering food through apps and drive-thrus. Leveraging both, Taco Bell’s drive-thru-only restaurant, Taco Bell Defy, aims to make the process of ordering and collecting fast food as efficient and seamless as possible.

Drive-thrus have long served people in search of a fast-food pitstop, but Sweetgreen is launching its own drive-in concept to give the traditional drive-thru a healthier update. The move speaks to two key shifts in consumer behavior: rising health-consciousness and the boom in personal vehicle ownership.

With the pandemic drastically changing people’s attitudes and behaviors toward restaurants, many brands and businesses find themselves adapting swiftly to meet new expectations. Applebee’s is trying to ease hygiene fears and enhance convenience with drive-thru service.