Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

To address the stigmas surrounding menstruation, Boots will stop using words like 'hygiene' or 'sanitary' to describe period products. With periods often spoken about negatively, recognising how language can challenge perceptions is a powerful way to resolve menstruation misconceptions.

Despite steps being taken to destigmatize periods, people still often experience embarrassment when they menstruate. Midol has launched a campaign to shed a light on the toxic culture of period apologies. Its goal is to boost self-confidence and further the period positivity movement.

Why are Gen Zers lying down instead of going to work? What’s making older adults feel disenfranchised? And why are Gen Yers seeking out green relief in their everyday lives? Our China Cultural Snapshot explores the key behaviours shaping the nation in 2022.

People who menstruate have been suffering in silence for centuries. The patriarchy and stigmas surrounding dysmenorrhea have created a gender pain gap. While the sexual wellness revolution may be championing female pleasure, there’s still a lot to do in the realm of pain. Can femtech bridge the gap?