The mainstreaming of AI is setting a new precedent for how people relate to non-human sources of intelligence. While automation on a consumer level has typically focused on specific tasks like replying to emails or budgeting, it’s now swiftly expanding to a more dynamic range of applications.

Data collection angst is growing, with most Britons believing that data collection is 'immoral', according to a survey from Rehab. While people seek personalised services online, scams and fraud are also growing, so they're looking for transparency around how brands handle personal information.

The arrival of GDPR in 2018 should have helped Britons feel more sure of their digital privacy, but the complexity of the law, coupled with the shocks of Brexit and COVID-19, means that many remain confused about how their online info is managed. How can brands help put people’s minds at ease?

Pandemic lockdowns led to an unprecedented surge in children’s usage of digital devices. Yet while tech helped alleviate some of the pressure placed on parents at the peak of the crisis, the mass digitisation of everyday life has raised questions around just how safe kids are online.

With growing concerns around cybersecurity, several tech start-ups are working towards creating a passwordless world. To do so, biometrics are being used but challenges remain around spoofing as well as encouraging people to change their habits.