Aware of hidden agendas, people no longer believe in the possibility of absolute truth or complete transparency from institutions, public figures, and individuals. Yet they are still drawn to honesty, integrity, and – at times – even vulnerability, which they expect from peers and brands alike.

Apple’s 2022 update to its privacy policy is generating revenue loss for internet companies like Meta which rely on selling user data to advertisers for profit. With growing distrust in Big Tech, this change is a massive indicator of how people want their information to be used online.

As people seek tools that demystify data, Big Tech is responding with transparency, with Google being the latest to join the fold. From quick settings to nuanced and detailed controls, the Android 12 update is aiding people’s fight for privacy through deep insights and consumer control.

In the age of contact-tracing apps and high-profile data breaches, most people say they’re concerned about data privacy – but their actions don’t always align with their beliefs. Canvas8 spoke to Dr. Kirk Plangger to find out why people have such divergent attitudes to data privacy.

Data privacy has been one of 2019’s biggest issues. People say they’re concerned about their online information, but what data are they comfortable sharing and what do they expect in return? Canvas8 spoke to eight Britons to find out what they’re willing to share about themselves online and to whom.