We’re witnessing the ‘wellnessification’ of absolutely everything. Beyond boosting their physical health with fitness and nutrition, people are looking for a path to being well in all aspects of their lives, including their finances, careers, activism, spirituality, home design, tech usage, and so much more....

As post-pandemic lethargy strikes, people have fondly adopted the term ‘goblin mode’ to justify staying in PJs all day, binge-watching Disney+, and giving in to hourly snack attacks. While some want help easing back to 'normality', others are rejecting the pressures of constant self-optimisation.

Who is a hun? Less an individual than a state of mind, a hun is a crying Adele meme about missing last orders, it's Alison Hammond posing with Britney Spears, it’s nostalgic clips of Girls Aloud. The hun is the UK's loveable anti-hero. But what does she tell us about British identity in 2021?

Tired of invasive 'tweakments' and miracle products, videos tapping into the power of subliminal messaging as a way to achieve aesthetic beauty goals are gaining traction online. Taking the law of attraction in its literal sense, people are manifesting everything from better skin to ideal bodies.

French design studio, Imprudence, is creating visionary, hypothetical products that question current beauty ideals and highlight the possibilities of our future. As tech rewrites beauty standards and inspires people to get creative, can ‘scenario planning’ help brands to create and innovate?