As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

Conversations about sustainability are no longer enough. As it becomes all but certain that global heating will increase beyond the 1.5°C of the Paris Agreement, the effects of climate change are already a reality for many communities worldwide. People are not only sensing the urgency of the matter but are re...

As environmental awareness grows, people want brands to enable them to make easier and more sustainable purchasing decisions when shopping. Marks & Spencer is rolling out its packaging-free refillable programme to more locations across the UK to appeal to sustainability-minded shoppers.

Beer cans were once seen as the cheap alternative to bottles for those too young or poor to afford the glass casing – but that couldn’t be further from the truth today. Store aisles and social feeds are filled with colorful can designs, but what’s caused these receptacles to make such a comeback?

Media coverage of plastic waste has made the problem impossible to ignore, leading many Britons to seek ways of avoiding unnecessary packaging. With its 52% paperboard bottles, Just Water has emerged as a disruptive force in an industry under pressure to adopt sustainable practices.

What’s fuelling the rise of home brew culture? How are brands encouraging sustainable eating habits? And will robots become a mainstay of the dining experience? In this part of Expert Outlook 2022, we speak to three experts about how tech and ethics are shaping the eating and drinking sector.