Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

With the world approaching death in new ways, an app developed by a mother and daughter is helping people create lasting memories of loved ones for after they die. Supporting families coming together and sharing open conversations can help them come to terms with challenging topics.

With daily coronavirus death counts the norm in 2020, the world became accustomed to thinking about death on a regular basis. In Germany, which has a historically gloomy relationship with death, this has led to a big cultural shift, inspiring people to confront and personalise death rituals.

As mortality rates rose in 2020, lockdown measures forced people around the world to mourn their loved ones via social media and video calls. Yet while some may have felt this hindered their ability to process their loss, why might digital grieving remain commonplace post-pandemic?

It has been said that nothing is certain in life, except death and taxes. Although the latter is regularly being reviewed and updated, the former retains its sombre Victorian-era elements. Exit Here is shaking up the industry to modernise rituals and ceremonies around death, dying, and grief.