Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

People who menstruate have been suffering in silence for centuries. The patriarchy and stigmas surrounding dysmenorrhea have created a gender pain gap. While the sexual wellness revolution may be championing female pleasure, there’s still a lot to do in the realm of pain. Can femtech bridge the gap?

Rather than dreading the monthly bleed, a growing number of women are learning to work with their menstrual cycles, transforming their lives in the process. How could increased knowledge about the infradian rhythm and better health tech give women greater power over their bodies?

Lidl is offering free period products to women and girls across the UK and Ireland in an initiative targeting period poverty. This has become especially critical due to the increase in women unable to afford sanitary products since the beginning of the pandemic.

Founded during the pandemic, Tipsy Aunt Flo is an Australian wine label that aims to shine a light on period poverty through its products and brand initiatives. Although firmly in the alcohol sector, it joins a host of brands that are addressing social issues outside of their industries.