Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

Premium Bonds are still the UK’s favourite way to save money, and one company attempting to refresh the bonds model for financially savvy Gen Zers is EVERYTHING – offering cash prizes for spending and referrals. Can this modern approach appeal to post-pandemic spending habits?

Rising unemployment and ample time to spare led to a surge in stock trading among Gen Yers and older Gen Zers in 2020. Yet while the likes of Robinhood, Stash, and E*Trade have made it easy to participate in this once-opaque market, could simplified investing apps do more harm than good?

Nigeria has fast become the beating heart of Africa’s fintech ecosystem, attracting foreign investment in its droves. So, who are Nigeria’s big fintech players, what financial needs are they fulfilling, and how are they catering to one of the largest markets of Gen Zers globally?

People are searching for meaningful ways to mitigate the climate crisis, with a growing number recognising how they can use their financial power to drive pro-environmental action. Sugi shows users how much carbon their investments generate and teaches them how to offset these emissions.