Mobile gameDustland Runnersees players progress through a post-apocalyptic adventure world by running IRL. Yet it doesn't solely rely on an immersive narrative and soundscapes to encourage workouts – it also rewards users with cryptocurrency and NFTs, letting them earn as they burn energy.

Research from PureGym has found that interest in alternate forms of exercise is set to increase in 2022, as individuals move away from pandemic-imposed and traditional forms of exercise and are taking an increased interest in incorporating fitness into their daily lives through fun or convenience.

Pepsi Max has partnered with Houseparty with a video chat-based trivia game designed to get fans excited for the restart of the Champions League. As people use e-video channels to keep in touch during the pandemic, digital closeness and fandom are emerging as the new normal.

As restaurants in the US closed due to the pandemic, people got used to ordering food online – but often through third-party delivery apps. How did Chipotle convince customers to go direct to the source and order via its app? And what does its success reveal about loyalty in the fast food world?