In a hyper-connected world, it feels like everything previously ‘insider’ is more available than ever: from behind-the-scenes access to the lives of public figures to travel experiences immersing people into worlds previously deemed unattainable. But while people embrace this community-based inclusivity and u...

Dove has rolled out a campaign to expose the effect of 'toxic' influencer content. As influencers' impact on purchasing decisions continues to grow, these figures provide brands with a vital way through which to reach audiences – but people won't accept messages that don't align with their values.

Vaseline is aiming to make the beauty and dermatology industry more inclusive by introducing a database that connects people of color in search of information on skin conditions with dermatologists who understand their specific needs. It's a sign that one-size-fits-all beauty may be on its way out.

Sneakerheads are seeking fashion tips on Discord. Unemployed individuals are turning to Reddit for support. Boomers are being radicalised by algorithms. Understanding who people listen to and the platforms they prefer underpins the work we’ve done in our Spotlight on Influence and Icons.

‘Influence’ is a multi-billion dollar industry. But what actually is it? Who determines who has it? And what impact does it have on society? Canvas8 spoke to brand and trend strategist Olivia Yallop about the future of influencer ubiquity and how brands can stay ahead in an influence economy.