Spotlight on: Influence and Icons
REPORT
6 Oct 2021
Spotlight on: Influence and Icons

Sneakerheads are seeking fashion tips on Discord. Unemployed individuals are turning to Reddit for support. Boomers are being radicalised by algorithms. Understanding who people listen to and the platforms they prefer underpins the work we’ve done in our Spotlight on Influence and Icons.

India Doyle

India Doyle is the editorial director of Canvas8's Library. She oversees the editorial direction of research across content types to ensure Canvas8 members understand changes in consumer behaviour and culture and the opportunities around behavioural change. India has worked as a journalist for ten years, interviewing industry and cultural leaders including Christy Turlington, Olympic boxer Ramla Ali, and Rolls-Royce CEO Torsten Müller-Ötvös. She has contributed to SHOWStudio, Dazed and Confused, ekathimerini, Wonderland, and Dapper Dan magazine.

Kara Melchers

Kara Melchers is the content strategy director at Canvas8. She first joined the company as part of the cultural intelligence team and, following a year as interim editorial director, she now leads public-facing thought leadership projects. A specialist in disruptive storytelling, she works with some of Canvas8’s biggest clients to help them demonstrate authority, leadership, and expertise. Outside of Canvas8, she can be found in a welding mask making furniture and sculptures from metal.