Compared to past generations of teens, Gen Z’s aesthetic ideals are distinctly low-key, with the pursuit of an inside-out glow meaning that cosmetics purchases tend to revolve around intelligent skincare routines. So, how does make-up fit into this minimalist approach to beauty?

System Akvile is app-based skincare aiming to build long-term habits that disrupt traditional forms of acne treatment – and audience approaches to them. By helping people understand their skin, the app targets user drop-off points and instead nudges them into a sustained approach.

As people take a more considered approach to the ingredients in their skincare, brands are responding with products that cater to diverse skin types and tones – but finding expert validation isn’t simple. E-commerce platform RealSelf is bringing a layer of expertise to skincare. We explore the insights behind this and dig into the growing appeal of science-backed beauty.

Since its launch in 2018, Augustinus Bader has become a popular name in the world of luxury skincare thanks to organic fanfare led by celebrities and beauty experts. How does the brand’s success point to consumers’ desire to connect with luxury products through new beauty habits and rituals?