Environmental concerns are increasingly influencing people’s purchasing habits across sectors, as evidenced by the growing demand for plant-based ‘meat’ and electric vehicles. But how might these eco-conscious consumers reshape the beer industry? And what can brewers do to be more sustainable?

In a nostalgic twist on the traditional milkman model, ReRooted offers home-delivered milk in glass bottles with a difference: they’re all plant-based and fully organic. The brand is offering a sustainable product and eco ethos, and tapping into the booming subscription market.

No longer just for vegans or the lactose intolerant, alt milks have moved from the fringe to the everyday. As markups on plant-based products look increasingly out of touch with modern preferences, Starbucks UK is scrapping the extra charge to reflect the everyday appeal of plant-based products.

Blue Bottle Coffee have announced a trial serving oat milk as the default milk option at two of their locations, to understand if the desire is there across the business. With environmental concerns driving up flexitarianism, the shift to plant-based as the default could become more normalised.