Although humour helps people cope and is a way for brands to create memorable campaigns, a Twitter survey finds that half of people think too much brand humour is outdated. While comedy is still a powerful marketing tool, the survey points towards a line that people don't want brands to cross.

New Yorkers riding on the 7 train in January 2020 may be surprised to hear the voice of Awkwafina making the usual announcements. As well as helping to promote the actor and rapper's new show, the collaboration with the MTA serves to liven up people’s routine subway journeys.

Many brands recognise that evoking laughter is a sure-fire way to get people’s attention – but that’s easier said than done. Canvas8 spoke to Caleb Warren, a marketing professor at the University of Arizona, to learn about the difficulties of using humour in ads and how this impacts brand loyalty.

During pandemic lockdowns, many Britons got into the habit of buying groceries locally and/or online, with ethics, provenance, and convenience becoming central factors in their decision-making. As the UK emerges from the crisis, how can brands in the sector adapt to these new priorities?