As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

With the need for drastic climate action more apparent than ever, people’s lifestyles choices are coming under intense scrutiny. Is it possible to live in comfort and luxury in a way that minimises harm to the planet? Proponents of ‘hedonistic sustainability’ believe it can be done.

The UK Government has announced record amounts of funding support for zero-carbon aviation research as part of its ‘Jet Zero’ programme. For the environmentally conscious to get back into air travel, they want to see eco initiatives that are supported by easy-to-access sustainability data.

While more people are actively seeking sustainable modes of travel, finding and understanding eco-credentials has historically been no easy feat. Google is launching tools that help standardise the industry’s green practises, making it easier for travellers to act on their eco-intentions.

A growing number of people are looking for greener alternatives to air travel. Ideal for those with the planet in mind – or for those wanting a slower, memorable vacation – Sailcoop is a France-based platform that aims to democratise sailing and enable people to traverse the world without wings.