The self-made mythos is as powerful as ever, despite societal upheaval testing its limits. Even mundane pastimes have been monetised as people cash in on massive audiences and leave no niche unexplored. Selling out is no longer a source of embarrassment, it’s just what makes the world go round.

Once shunned by major American sports leagues, betting operators like FanDuel, DraftKings, and BetMGM are now seen as priceless assets that can assist in boosting fan engagement and revenue. But does the increased acceptance of casual gambling risk sparking an industry-led addiction crisis?

Online gambling in France is a fiercely competitive business. Whether you want to bet on sports or horses, or even play a game of poker, Betclic is coming out on top. The brand has emerged as a market leader by using its social media and mobile app to attract male punters aged 18 to 25.

The Las Vegas Strip turned into a ghost town as COVID-19 swept across the US. However, for most gamblers across the US, the closure of this entertainment hub was no major loss. How has the pandemic impacted betting behaviors? And has it encouraged or inhibited problem gambling?

The number of people gambling online has soared as a result of COVID-19 so there are concerns around addiction and affordability. Flutter, a bookmaking holding company behind some of the biggest brands, has introduced its Affordability Triple Check in an attempt to make gambling safer for all.