As the cost of toiletries rises in line with inflation, the use of hygiene banks is growing in the UK, providing a lifeline for households struggling to afford personal care basics. Superdrug has responded to this mounting problem with a promise to freeze the prices of over 130 own-brand products.

Price rises and tax increases have created a gloomy economic picture for Britons who are only just starting to feel the crippling impact of the increased costs of living. Now, they are on the hunt for ways to save money and brands that can help them score a much-needed bargain.

Investors are putting pressure on Sainsbury's to increase pay and join the Living Wage accreditation. Workers want employers to create an environment that supports their mental and financial wellbeing, particularly as increasing numbers of supermarket staff in the UK are turning to food banks.

It’s a bleak time for UK consumers as they face rising food costs, as well as skyrocketing petrol, energy bills, tax, and mortgage payments. How can brands innovate, inspire, and demonstrate real value with a long-term view of sustainability in order to weather the storm?