Price rises and tax increases have created a gloomy economic picture for Britons who are only just starting to feel the crippling impact of the increased costs of living. Now, they are on the hunt for ways to save money and brands that can help them score a much-needed bargain.
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Mel Wright is a freelance financial journalist and the money editor at Rest Less, a community platform for the over-50s.
Vivi Friedgut works on the frontline of Gen Z finance. As the founder of fintech educational business Blackbullion, Vivi is on a mission to reimagine the financial stack for young people by helping them manage their incomes and begin building towards future wealth. Vivi is a regular media contributor and commanding speaker, regularly speaking on female entrepreneurship, financial trends, financial wellbeing, and social mobility.
Rebecca O’Connor is a personal finance specialist at Royal London, the UK’s largest mutual insurer. As well as working with Royal London, in 2015, O’Connor founded Good With Money, an ethical personal finance blog.
Sarah Drumm is a freelance journalist covering small businesses, start-ups, and new consumer brands. She is a contributor to Canvas8 and published a report on the popularity of direct-to-consumer brand communities for Thingtesting.
