We’re witnessing the ‘wellnessification’ of absolutely everything. Beyond boosting their physical health with fitness and nutrition, people are looking for a path to being well in all aspects of their lives, including their finances, careers, activism, spirituality, home design, tech usage, and so much more....

From the way they buy their alcohol to the quantities in which they consume it, Australians’ drinking preferences are evolving. As COVID-19 re-shapes the behavioural landscape both temporarily and in the longer term, how can Aussies’ desires be better fulfilled in the moment and beyond?

Across Australia, the popularity of alcohol-free drinks is increasing, as people look to healthier habits as a result of the pandemic. With greater variety in non-alcoholic options, Aussies are recognising not only its high quality taste but also its positive effects on their physical and mental health.

Aiming to diversify its product offerings and expand beyond beer, Molson Coors has rolled out a new line of non-alcoholic drinks. As people are increasingly motivated by health and wellness and opting to reduce alcohol intake, beverage brands are innovating to meet demand.

The no- and low-alcohol segment has seen steady growth thanks to a rise in mindful, health-conscious consumption, and while it’s lagged behind the more successful beer and spirits categories, demand for no-and-low wine is on the rise. But what do drinkers expect from a less intoxicating tipple?