Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

The pandemic has exposed how the visually-impaired community is being failed by poor web and app design. This report examines the implications of the growing ‘senior surfer’ cohort and opportunities for brands to increase revenue and build a stronger society through user-centric design.

President Biden’s $1.2 trillion infrastructure bill is good news in the long term for NYC’s ailing subway system. But in the meantime, disabled users continued to be failed by the city’s transit network. So, how can private sector businesses support these riders and make a positive social impact?

Getting around cities continues to be an issue for people with mobility challenges as many travel options don't address their needs. Responding to this, Bird is testing a battery-powered attachment for wheelchairs to help riders better navigate slopes and long distances.

Honda has turned its creative might towards assistive technology and produced an in-shoe navigation system designed to aid visually impaired users. As visibility of people with disabilities increases, brands are registering both their responsibility and a neglected market.