Speed and convenience have become the consumer norm. Since the COVID-19 pandemic, when people worldwide were introduced to instant access to goods and services via apps and digital platforms, the supply and demand considerably grew and splintered. The 'I need it now' culture shows no signs of slowing down, ye...

Even amid the economic fallout of COVID-19, drop culture is thriving. Brands like Heat and Scarce are packaging up items from hyped-up streetwear brands into mystery boxes, feeding people’s desire to uplift their mood through surprise and tapping into fierce brand loyalty.

The COVID-19 crisis has not dampened affluent Americans’ desire to travel, but it has affected the kinds of experiences they’re craving. How are brands satisfying HNWIs’ hunger for exclusive and extraordinary trips while also responding to growing expectations for sustainability and privacy?

The German food delivery market is tricky for companies in the sector to navigate, with strict laws and regulations. As more high-impact legislation is proposed by the European Commission in late 2021, brands are competing to win customers and loyalty through innovation and upscaling.

How are people thrifting to find looks that last? Why are fashion's historic elitism and exclusivity losing their allure? How has the pandemic turned getting dressed into a form of self-care? And in what ways are people expecting brands to act for social good?