As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

Tonik is one of the first completely digital banks on offer in the Philippines, providing users with easy-to-access financial services. It offers safe and secure platforms and transactions and, perhaps more importantly, a 6% interest rate to attract customers and gain their trust.

Accessing financial services can be a headache and doing copious amounts of paperwork to qualify is a hassle. Enter Aella Credit – from submitting an application to checking eligibility to getting the money, this fintech brand is making loans less complicated for Nigerians.

Nigeria has fast become the beating heart of Africa’s fintech ecosystem, attracting foreign investment in its droves. So, who are Nigeria’s big fintech players, what financial needs are they fulfilling, and how are they catering to one of the largest markets of Gen Zers globally?

Pakistani challenger bank SadaPay is helping unbanked Pakistanis and freelancers digitally control their finances. Tapping into the growth of freelancers in Pakistan, SadaPay hopes to fit into flexible lifestyles while also easing some financial frustrations felt in these groups.