People are looking for fresh and fun ways to incorporate small acts of climate-change activism into their daily lives and they’re increasingly expecting brands to support them in their eco ambitions. Plus, a zero-waste, plastic-free body wash brand, is doing just that.

Concerns about sustainable consumerism took a back seat in the first half of 2020 as the coronavirus crisis made hygiene the foremost consideration while shopping. With packaged goods in high demand, how can brands reassure people who want to avoid infection without it costing the earth?

VMLY&R Mumbai has won the Health & Wellness Grand Prix at the 2022 Cannes Lions Festival for its work on Maxx Flash’s mosquito coil packaging that tackles waste and the spread of disease. The campaign shows how innovative design has the power to simultaneously address health and ecological issues.

Seth Rogen's cannabis brand, Houseplant, is looking to turn its product packaging into something that can be reused over time. The stackable, multicolored cubes with classic modernist design re-frame packaging as something to be cherished and collected rather than simply discarded.