Navigating reality has become an almost constant shock to the system. With the ongoing cost of living crisis, wars, political polarisation, and global environmental issues, life’s stresses are becoming increasingly difficult to escape. With individuals and collectives in a perpetual state of disturbance, peop...

Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

Set to inherit a world order riddled with inequalities and complex societal challenges, the number of Gen Yers and Zers turning their backs on capitalism is on the rise. Voicing their discontent with the power structures at play, the call for revolutionary thinking is gaining traction online.

Why are Gen Zers lying down instead of going to work? What’s making older adults feel disenfranchised? And why are Gen Yers seeking out green relief in their everyday lives? Our China Cultural Snapshot explores the key behaviours shaping the nation in 2022.

PC gaming platform Steam has captured an enthusiastic audience in China, with indie titleChinese Parentsboasting 32,000 concurrent players at its peak in 2018. It offers a nostalgic take on growing up under the one-child policy system, but how does it reflect the reality of Gen Yers today?

A growing number of video games are integrating eco narratives into their design, inspiring players to bring climate activism and an appreciation for nature into their real lives. Young people are eager to play a role in mitigating climate change, and they're practicing scenarios through gaming.