We’re witnessing the ‘wellnessification’ of absolutely everything. Beyond boosting their physical health with fitness and nutrition, people are looking for a path to being well in all aspects of their lives, including their finances, careers, activism, spirituality, home design, tech usage, and so much more....

Diffuser brand Vitruvi offers scent-forward aromatherapy experiences that elevate how people feel in their living spaces. With people spending an increasing amount of time indoors and as concerns around air-quality grow, how can brands extend self-care into peoples home environments?

Mushrooms are having a moment, popping up in everything from supplements to food items to skincare. As the wellness sector continues to boom in the wake of the pandemic, how can brands harness the ‘health halo’ surrounding fungi and help people integrate them into self-care rituals?

As people flex the travelling muscle again after lengthy periods without holidays, they're seeking breaks that meet specific needs and changing habits. Among Europeans and Britons particularly, there's an increased interest in longer vacations and last-minute breaks with a focus on wellness.

Cigarette sales in the US increased for the first time in two decades during the pandemic despite smoking rates having declined steadily for the last 60 years. With pandemic-related stress relief a contributing factor, there's room for brands to help people relieve pressure in healthy ways.