As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

A Lovehoney campaign has called out Google’s SafeSearch for censoring its sexual wellness products and blocking 700,000 customers in the space of just two months. With people wanting sexual health to be more openly spoken about online, policies around online security are in need of a modern refresh.

The psychological and mental benefits of knowing more about our bodies have grown alongside greater inclusivity in sextech. Kama, a sex education app with the motto ‘pleasure is health’, uses illustration and gender-neutral language to improve education in the sex industry.

Women in Arab nations are taking to social media for sexual health education amid a dearth of knowledge from schools and governmental bodies. These platforms provide a safe space for women – as well as trans and GNC people – to learn about their bodies and sexualities in Arabic for the first time.

A new Tena ad campaign, #LastLonelyMenopause, spotlights the realities of menopause and aims to shift the narrative by reframing the experience as a second coming of age. With little education around menopause stigma, many women are hesitant to seek the support they need.