As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

With the pandemic and climate concerns changing urban travel habits, people are looking for seamless and green transport options. Through various partnerships, TIER, the world’s largest multimodal micromobility operator, is tapping sustainable standards and safety innovations to remodel city life.

Micromobility services are gaining popularity among the eco-minded, but hygiene and quality concerns may dampen people’s experience of shared e-scooters. Giving shared mobility a premium makeover is Unagi, which is placing its high-quality rides at selected hotels, apartments, and coworking spaces.

With the cost of living crunching on people’s disposable incomes, they’re looking for more affordable ways to mitigate the staggering rise of petrol and also avoid the soul-crushing commuter jams of pre-pandemic life. Can e-mobility move beyond early adopters and break the mainstream?

From hygiene-related anxieties to concerns around climate change, many are looking for viable alternatives that make their commutes safer and more sustainable. This is leading to a micromobility boom, and Lime is taking extra steps to ensure its devices are an easy choice for commuters.