Many people returning to IRL workplaces post-lockdowns have been shocked to find that the cost of their lunch has skyrocketed while they were gone. This phenomenon, dubbed 'lunchflation', is leading to a change in daily habits as people reconsider the cost of eating away from home.

Amid a supply chain crisis and geopolitical instability, the start of 2022 has seen many Americans experience a sudden rise in everyday costs. What tactics are they employing to cope with this increase, and how can brands both manage their bottom lines and better serve their customers?

Americans are dining out in greater numbers, despite persistent worries over rising inflation. As concerns about money clash with the desire for revenge spending, people aren’t looking for value on the bottom line of a check, but in the experience of going out for a meal.

It’s a bleak time for UK consumers as they face rising food costs, as well as skyrocketing petrol, energy bills, tax, and mortgage payments. How can brands innovate, inspire, and demonstrate real value with a long-term view of sustainability in order to weather the storm?