Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

A survey has found that many engaged couples in the US are considering eloping and cutting back on traditional luxuries. Amid changing attitudes towards intimacy and the ongoing cost of living crisis, brands can stand out with offerings that facilitate smaller, more meaningful celebrations.

With the first virtual reality metaverse wedding taking place in India, people learnt to adapt their rituals, ceremonies, and family traditions during the pandemic. But which trends will stick in India’s lucrative wedding market as couples looking to tie the knot face a ‘new normal’?

The inability to participate in IRL celebrations and ceremonies during the pandemic has significantly impacted people’s sense of community as well as their psychological wellbeing. Canvas8 spoke to anthropologist Maribel Alvarez about the new rituals that formed in response to the crisis.

High-profile 'goth weddings' have shone a light on the wider post-pandemic rejection of nuptial traditions. Rather than opting for classic white dresses and flowery aesthetics, many Gen Yers and Zers are exploring darker palettes as they celebrate alternative commitment rituals.