Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

After a Sainsbury’s ad was met with racist backlash, several other major supermarkets have come to its defence and are joining forces to take a stand on TV. By putting competition aside in the name of anti-racism, the brands are demonstrating that they prioritise ethical values over profits.

Since the death of George Floyd and BLM protests in 2020, the representation of diversity in ad campaigns has soared. But Black, Asian, and minority ethnic groups still find that diversity in media entrenches rather than dismantles stereotypes. In 2022, how can brands get diversity right?

To supporting, minority businesses, Gopuff has launched 'Put Me On' in collaboration with NFL star Chris Paul. With minority brands hit hardest during the pandemic, the brand aims to boost small minority businesses by giving them an online platform to increase brand awareness and engagement.

During pandemic lockdowns, many Britons got into the habit of buying groceries locally and/or online, with ethics, provenance, and convenience becoming central factors in their decision-making. As the UK emerges from the crisis, how can brands in the sector adapt to these new priorities?