We’re witnessing the ‘wellnessification’ of absolutely everything. Beyond boosting their physical health with fitness and nutrition, people are looking for a path to being well in all aspects of their lives, including their finances, careers, activism, spirituality, home design, tech usage, and so much more....

Since its launch in 2018, Augustinus Bader has become a popular name in the world of luxury skincare thanks to organic fanfare led by celebrities and beauty experts. How does the brand’s success point to consumers’ desire to connect with luxury products through new beauty habits and rituals?

The social media era has made it easy to discover skincare products, yet while influencers and media outlets champion various high-priced and hard-to-find items, a growing number of TikTok users are turning to their local drugstore. Why are ‘skintellectuals’ snapping everyman brands?

Health and beauty UK giant Boots has launched its 2021 Beauty Box, a collection of skincare staples for under half the retail price. With pandemic-era shoppers indulging in skincare rituals as part of self-care, skincare bundles are on track to become an increasingly attractive product.

With the pandemic forcing Australians into lockdown, Adore Beauty – the country’s original online beauty store – was thrust into the limelight as Aussies who have traditionally been slower on the uptake of e-commerce hopped online to keep their cabinets stocked and get their beauty fix.