In today’s hyper-connected globe, the meaning of national identity is no longer rigid, and we’re seeing a dissolution of cultural borders as we travel through our devices. This shift in mentality is happening against a turbulent geopolitical backdrop as countries prioritise regional allies.

With pandemic-strengthened values of sustainability and community, US travelers are seeking eco-oriented vacations, looking to support local economies and slow down the pace of their adventures to enjoy the journey as much as the destination. What can brands do to cater to these ethical explorers?

An increasing number of digital nomads and 'anywhere workers' are choosing to work, travel, and parent at the same time. With a unique set of needs around connection, identity, and community, there's an opportunity for brands to support adventurous families through targeted educational solutions.

COVID-19 has fundamentally changed the face of business travel. As the world opens up, corporate trips are slowly but surely taking off once more. However, the post-pandemic consumer has dramatically different expectations of business travel, including greater clarity, flexibility, and convenience.

Vigo, on the Spanish Atlantic coast, is seducing global digital nomads and entrepreneurs with its offer of a higher quality of life. As hybrid work culture looks set to remain for many, people are seeking out local communities off the beaten track – presenting investment opportunities for global businesses.