An abundance of new content is what sets Netflix apart from other streaming services. In an attempt to expand its global audience base, it’s acquiring local content, dubbing and subtitling a significant amount of its offering, and creating targeted ads with local talent speaking the local language.

Europe's largest commercial TV network, RTL, is creating a multimedia streaming service that will include TV series, music, audiobooks, and podcasts. RTL+ is heavily investing in original German-language content with a view to challenging global streaming platforms via local loyalty.

Throughout the pandemic, many Britons turned to radio for a sense of comfort and security. Yet while the likes of BBC Radio 2 and Capital FM may play popular music, they’re not popular among all listeners. How are independent stations gaining ground with audiences outside of the mainstream?

In a climate where representation in media is vital for minority viewers, Netflix’s Strong Black Lead is using its celebratory platform to ensure Black people feel seen. By constructing a collective voice, not only is it bringing people together, but it showcases true-to-life content.