Oceanwide Expeditions is taking its cruise guests deep into the Arctic and offering them beach clean-up shore excursions in polar environments. It's responding to eco-minded consumers' increasing desire to move beyond pure sustainability and focus on more regenerative forms of travel.

Looking to address people's eco concerns around travel, Spanish brand Air Nostrum has purchased ten Hybrid Air Vehicles which are helium-filled and emit far less CO2 than a standard flight. With climate guilt rising, but a desire for travel also high, this taps into sustainable hedonism.

With pandemic-strengthened values of sustainability and community, US travelers are seeking eco-oriented vacations, looking to support local economies and slow down the pace of their adventures to enjoy the journey as much as the destination. What can brands do to cater to these ethical explorers?

British beer drinkers are increasingly favouring brands that support their community. UK brewery and chain Greene King has shown a remarkable response across a number of ethical challenges, from tackling its difficult past to supporting its pubs’ tenants throughout the pandemic.