Today, audiences are shaping the cultural agenda. Empowered to speak up for the causes they believe in, people are actively calling out brands they see as inauthentic. What are the main drivers of this behavioural shift? And how can brands win the trust of these outspoken advocates?

Ingredient lists and brewing techniques are no longer the only factors affecting brand decisions in the beer industry. For ethically-minded drinkers, issues such as staff welfare and sustainability are becoming just as important. So, how are brands evolving to be more equitable and inclusive?

Environmental concerns are increasingly influencing people’s purchasing habits across sectors, as evidenced by the growing demand for plant-based ‘meat’ and electric vehicles. But how might these eco-conscious consumers reshape the beer industry? And what can brewers do to be more sustainable?

Foster’s is returning home to Australia, hoping to win the hearts and minds of nostalgic consumers. But with people becoming more health-centric in their drinking habits and increasingly choosing to sip at home, will retro appeal be enough to win seasoned beer lovers back to the brand?

When it comes to choosing beer, first impressions are everything – but that can leave people wanting to know more about the brand itself. Hoping to offer a deeper insight is the AI app Third Aurora which introduces people to behind-the-scenes information about people's favorite breweries.