Speed and convenience have become the consumer norm. Since the COVID-19 pandemic, when people worldwide were introduced to instant access to goods and services via apps and digital platforms, the supply and demand considerably grew and splintered. The 'I need it now' culture shows no signs of slowing down, ye...

On-demand grocery app Gorillas has had to shutter some of its facilities around Europe, signalling an upper limit to the demand for food delivery post-lockdown. People are reconsidering what habits from the pandemic they want to keep and which were passing fancies during a strange time.

Grocery home delivery in France is in its infancy but has seen massive acceleration due to the pandemic. While it’s become more normalised, speed isn’t a strength. Cajoo wants to change that, offering Parisians groceries in as little as 15 minutes, all while matching supermarket prices.

Lockdowns catapulted grocery delivery services to success in many cities around the world, with apps like Getir, Weezy, and Gorillas offering to send goods to people’s doors in just ten minutes. But is lightning-fast delivery sustainable? And are there other ways to offer convenience without speed?

Frustrations with ultra-fast delivery models in large cities are resulting in community, and even legislative, action. As countries begin to emerge from the pandemic, delivery apps will have to evolve to offer more than just speed while being conscious of the communities they operate in.