Today, audiences are shaping the cultural agenda. Empowered to speak up for the causes they believe in, people are actively calling out brands they see as inauthentic. What are the main drivers of this behavioural shift? And how can brands win the trust of these outspoken advocates?

Motatos is opening its virtual doors in the UK, offering surplus branded goods at significantly lower prices than rival supermarkets. With people increasingly scrutinising the environmental and financial cost of their groceries, it's providing a way to limit expenses and waste.

Amazon Fresh is introducing a price-matching scheme against Tesco's Clubcard program. With people looking for satisfying ways of saving, taking on a low-cost supermarket's loyalty scheme and giving people the satisfaction of scooping low prices can build brand loyalty among bargain hunters.

It’s a bleak time for UK consumers as they face rising food costs, as well as skyrocketing petrol, energy bills, tax, and mortgage payments. How can brands innovate, inspire, and demonstrate real value with a long-term view of sustainability in order to weather the storm?

Price rises and tax increases have created a gloomy economic picture for Britons who are only just starting to feel the crippling impact of the increased costs of living. Now, they are on the hunt for ways to save money and brands that can help them score a much-needed bargain.