We’re witnessing the ‘wellnessification’ of absolutely everything. Beyond boosting their physical health with fitness and nutrition, people are looking for a path to being well in all aspects of their lives, including their finances, careers, activism, spirituality, home design, tech usage, and so much more....

The pandemic accentuated worries for many American moms and left them feeling weighed down. To combat this, some have carved out time for new wellness practices – seeking therapy, focusing on the ‘crunchy mom’ lifestyle, microdosing psychedelics, and finding online communities for support.

In the wake of the COVID-19 pandemic, wellness is taking a central role in people’s travel and leisure decisions, with affluent Gen Yers, in particular, organising trips that put physical and mental health front-and-centre. So, how can tourism brands and hotels best accommodate these tourists?

Oumph! is celebrating Veganuary 2022 with its ‘Adopt a Carnivore’ campaign, challenging plant-based eaters to adopt a carnivore for the month of January. Not only does the move demonstrate the continuous growth of Veganuary but it also shows how brands are re-focusing New Year's resolutions as fun.

Gen Zers are looking for relatable and engaging content that better reflects their understanding of personal wellbeing – and Woo is a platform aiming to provide just that. As young people's wellness values shift, how can brands best cater to their changing mental health needs?